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2011 E3 Recap (June 7-9, 2011)

It was my very first E3 and it was really interesting. I went hoping to find some interesting games and innovative experiences. I went for only 2 days but I have to say it wasn’t enough time to try everything. I only had enough time to pick and choose what I wanted to try. E3 is like an amusement park. People were lining up to try the consoles or whatever each company had to offer. The obvious big players at E3 were the hardware makers – Nintendo, Microsoft and Sony. Each of these companies had their own futuristic 2-story structure inside the expo floor. I especially enjoyed Nintendo’s area as they had nice decor pretty girls manning the gaming stations :P Our area – Sony’s was nice too. They had at least 50+ PS3 on the floor, each loaded with different game demos. I played through a couple of them – Ninja Geiden, Silent Hill..etc.

The most hyped and secretive area had to be PSP Vita. There were about 20 of the PSP Vita inside this closed cubicle. The gaming experience is definitely different and more robust. I can imagine that the new generation of gamers will use all 5 fingers to play hard-core games on this device and doing amazing things.

There was also the Wii-U. However, I had no interest to stand in line for it (not because I’m from Sony but) because I had no idea what the press release said about it and from what I saw, I couldn’t see anything interesting with it, yet.

Last but not least, it was great to see the Video On Demand App on display.

My take-away? Buy PSP Vita!

Playstation Network (PSN) Outage

Yes. We screwed up. But I think people often too readily blame the problems on the big corporation. I think both our security AND the intruders are at fault here. Without the criminal act, we won’t have such a big problem. I still think Sony has a big responsibility when they are handling customer privacy.

I remember how the very first PlayStation site was – a badly designed, last-minute website which styles resembled a website from the 90s. But I – like many others, decided to put my credit card information on the site despite my doubts. I haven’t joined Sony at the time – or else I would’ve raised a flag about it. From a front-end developer point of view, that site was sub-par for a big corporation. I also wonder how much effort they spent on the back-end either. Now we know.

PSN should be back online soon. And I have a feeling that this is only the first of many cyber intrusions to come. The internet is a scary place.

Goodbye SonyStyle.com

I have been working on SonyStyle.com for over 3 years.  During this time, I helped change the face of the site.  I developed or led the development of almost every movable part on SonyStyle.com – homepage, global navigation, shopping cart, checkout pages to name a few. I remember entering Sony Style as the sole front-end developer. Today, I co-lead a team of 8 developers. It has been a wild ride and a good learning experience. However as I flip into a new chapter of my career, I find myself having to leave this place that has helped me grow tremendously and enter into a new place to work and learn – within Sony. As of 9/27/2010, I will no longer be leading the SonyStyle.com front-end team.

I’m moving from Sony Electronics to Sony Corporate of America’s Sony Network Entertainment Inc. At SNEI, I will build Sony’s non-web experiences – such as device software and application. It will be a challenge as I have little experience with actual software development. I look forward to this opportunity as it will help me open up my horizon for new ideas and new projects.

In remembrance of my reign @ Sony Style, here are some screen shots of my contributions on SonyStyle.com today:

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